PetrackConsulting.com

Winter 2010
Volume 8, Issue 1



Consultant's Corner
Feature Article
Quote of the Month
New Articles / Abstracts
In the News
Upcoming Meetings


For free articles, abstracts, Emergency Care Briefs, and more, visit our Resource Center at PetrackConsulting.com...

Click here...



New, revised CalmerKids Training Module! Get a new low price, plus become CalmerKids Certified when training is complete.

Show me...


Dr. Petrack continues his new quarterly column, Pediatric Urgent Care, in the Journal of Urgent Care Medicine. This column focuses on both the clinical and business aspects of urgent care medicine, as they relate to care for children and families. Check out the January, 2010 column, Reducing Pediatric Medical Legal Risk in your Urgent Care Center (.pdf). For archives of previous articles, click here.



Consultant's Corner
Emory Petrack, MD, FAAP, FACEP

Like many emergency departments and urgent care centers across the country, we are in physician recruitment mode. We have implemented various processes to facilitate our recruitment efforts, including using recruiters and asking other physicians and some of our nurses to help identify potential candidates. While the process we use is critical, in the end we need the overall effort to be successful so we can expand hours and fill additional gaps.

This need for success got me thinking more about the other tasks and challenges we all face in our daily organizational lives. How do we look at the work we do (inputs or processes) versus our actual accomplishments (outputs or outcomes)? We'll explore the issue and its potential impact on the success of your projects in this month's feature article.


Feature Article

Input vs. Outcomes: Which is More Important to Your Mission?

Much of what we do revolves around process. Take, for example, our efforts to improve quality of care, specifically, for asthma. One of our departments put a process in place that would 1) classify asthma (intermittent, mild, moderate, severe), 2) identify certain triggers, and 3) identify a home treatment plan. Several months after a form was created to document these data elements, hospital administration noted that the data collection rate was still low, even after several attempts to improve it.

The problem, in my view, was that this effort began with the goal of improving the quality of care, but ended with an eye on the data collection rate instead. In other words, the form really did not help us improve asthma care for children from the emergency department perspective. With all the focus on the process and on how to improve data collection, we lost sight of the reality that our desired outcome, better asthma care, was not being realized. It was the classic "losing sight of the forest for the trees" scenario. After months of discussion, we finally tossed the initiative aside to work on something more productive, more outcome oriented.

Still, processes can be very useful and productive. For example, even if a desired outcome is not achieved, the teamwork that takes place while trying to "get there" often benefits an organization or department. Processes that involve teamwork will likely result in better communication, more efficient workflows and a more smoothly running department, even if those were not specified outcomes at the start.

Getting ready to embark on a new project? Consider the following to increase your likelihood of success:

  • Clearly separate in your mind the desired outcomes from the methods and processes developed to achieve those outcomes.

  • Initially, focus on the desired outcomes so that any processes or inputs you develop will be designed to support them. Developing processes without clear outcomes is putting the cart before the horse.

  • As the project continues, keep your eye on the prize: the desired outcomes. Periodically re-evaluate your processes to verify they are still leading you in the right direction.

  • If the processes no longer support achieving your desired outcomes, make changes that will get you back on track.

  • Generally speaking, achieving desired outcomes is most valued in organizations because outcomes move an organization toward its strategic goals. A manager-whether middle or senior-forgets this at his or her peril.


In the News

Trauma Deadlier for Kids Without Insurance, HealthDay.com, November, 2009.

U.S. hospitals see profits dive, AHA reports, ModernHealthcare.com, November, 2009.

Doctor Shortage to Spur Delays, Crowded ERs in Health Overhaul, Bloomberg.com, November, 2009.

7 Phila.-area hospitals sued for pay during breaks, Philly.com, November, 2009.

Do EMRs cut liability risk? Insurers want evidence before offering more discounts, Amednews.com, November, 2009.

About 1 in 10 physician jobs are unfilled, hospitals say, Amednews.com, December, 2009.


Quote of the Month

Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.
- Peter Drucker


New Articles/Abstracts

Brief summary of recent new articles and abstracts from http://www.PetrackConsulting.com/articles.html

Menchine, M. D., Wiechmann, W.Rudkin, S.
Trends in midlevel provider utilization in emergency departments from 1997 to 2006.
Acad Emerg Med. 2009 Oct;16:963-969.

This study looked at specific parameters related to the expansion of midlevel provider (MLP) practice in U.S. emergency departments. Data were analyzed using the National Hospital Ambulatory Medical Care Survey (NHAMCS). The number of patients seen by MLPs increased sharply, from 5.2 million in 1997 (5.5% of all ED cases) to 15.2 million in 2006 (12.7% of all ED cases). In addition, the number of EDs reporting use of MLPs increased from 28.3% in 1997 to 77.2% in 2006.


Sullivan, A. F., Ginde, A. A., Espinola, J. A. et al.
Supply and demand of board-certified emergency physicians by U.S. state, 2005.
Acad Emerg Med. 2009 Oct;16:1014-1018.

These authors used a model to estimate supply and demand of emergency physicians by state, based on 2005 data. Overall, the supply of emergency medicine board-certfied physicians was 58% of required FTEs to staff all EDs, ranging by state from 10% to 104%. The overall picture quantifies significantly more demand than supply.


Dickson, E. W., Anguelov, Z., Vetterick, D. et al.
Use of lean in the emergency department: a case series of 4 hospitals.
Ann Emerg Med. 2009 Oct;54:504-510.

Many emergency departments are looking at the Lean methodology to improve their processes. These authors describe the effects of using Lean on quality of care in 4 EDs. One year after using Lean, 3 out of 4 EDs had reduced length of stay, despite an increase in volume, with concomitant increase in patient satisfaction. Both leadership and front line commitment to the process were critical to success.


American Academy of Pediatrics, American College of Emergency Physicians, Emergency Nurses Association
Joint Policy Statement- Guidelines for Care of Children in the Emergency Department
Ann Emerg Med. 2009 Oct;54:543-552.

This joint policy statement on pediatric care in EDs was issued by the American Academy of Pediatrics, the American College of Emergency Physicians, and the Emergency Nurses Association. It focuses on the unique needs of children, and should be required reading for any emergency department rendering care to children. There is some great information that is applicable to pediatric care in urgent care centers as well.



Upcoming Meetings

February 17-21, 2010, Emergency Nurses Association, Leadership Conference, Chicago, IL.
Conference Information

April 12-14, 2010, American College of Emergency Physicians, Advanced Pediatric Emergency Medicine Assembly, New York, NY.
Conference Information

April 16-18, 2010, American Academy of Pediatrics, Section on Emergency Medicine, Pediatric Emergency Medicine Leadership Conference, San Antonio, TX.
Conference Information

May 25-28, 2010, Urgent Care Association of America, Spring Convention, Orlando, FL.
Conference Information


About Our Organization

Created in 2003, Petrack Consulting is dedicated to helping physician and hospital leadership bring excellence to emergency services. We work collaboratively to fully understand our client's needs, and then address programmatic initiatives with measurable outcomes. Our unique background in emergency medicine, administrative medicine, and organization development allows us to create uniquely effective solutions for enhancing emergency services.

Website: http://www.PetrackConsulting.com
Email: epetrack@PetrackConsulting.com


To subscribe to this newsletter, click here.

© 2009 Petrack Consulting, Inc. All rights reserved. Permission granted to excerpt or reprint with attribution.