PetrackConsulting.com

Fall 2009
Volume 7, Issue 4



Consultant's Corner
Feature Article
Quote of the Month
New Articles / Abstracts
In the News
Upcoming Meetings


For free articles, abstracts, Emergency Care Briefs, and more, visit our Resource Center at PetrackConsulting.com...

Click here...



New, revised CalmerKids Training Module! Get a new low price, plus become CalmerKids Certified when training is complete.

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Dr. Petrack and Lisa Perry, our child-life specialist, will be at the Emergency Nurses Association annual meeting in Baltimore, MD, from October 8-10. We will have information about our consulting and training services, as well as discounts for our CalmerKids Training Module. If you're at the conference, stop by Booth 1007 and say hello!


Dr. Petrack continues his new quarterly column, Pediatric Urgent Care, in the Journal of Urgent Care Medicine. This column focuses on both the clinical and business aspects of urgent care medicine, as they relate to care for children and families. Check out the October, 2009 column, Good First Impressions Set the Tone for Good Clinical Care (.pdf). For archives of previous articles, click here.



Consultant's Corner
Emory Petrack, MD, FAAP, FACEP

Like many of you, I have a lot going on these days: many projects, kids in school (including starting a new college!), and various other irons in the fire.

My wife and I just received the third communication in 10 days from our son's school. I opened the large envelope and, to my dismay, found among the other "inserts" a three-page, single-spaced cover letter, detailing the school's "purpose, promise and principles."

I tossed it aside for now.


Feature Article

Those "Important" Details are Sometimes Too Much!

I, you, we... are simply deluged with information these days, much of it unnecessary. And the very task of sorting out which pieces among these "bombardments" of information are important can be daunting.

You might have noticed a shift in website design over the last three to four years. It used to be that a website's home page provided lots and lots of information about a product or service. Knowledgeable website developers, however, have shifted to a new paradigm.

Rather than flood the reader with information, a well-built, modern website presents relatively little information on the home page. Instead, it shares the "bullet points" - the major divisions of information that help the reader focus on what he or she is looking for. These major divisions help the reader drill down into the site, and more easily and quickly get to the kernel of information sought.

How do these realities and communication challenges apply to our work? I suggest the following:

  • In written communications to staff, do not send out a three-page letter! Instead, start with an "executive summary" of the issue or situation. You can choose whether to actually title the introduction as such, but spell out the concerns with bullet points or a few brief paragraphs. A short introductory paragraph followed by bullet points often works best to communicate your main intentions or expectations quickly.

  • When discussing concerns with staff, colleagues - or with pretty much anyone whose time you value - begin with an overview of the issue. Briefly summarize the history and current issues, and then see when the reader or listener might be available to delve deeper into the substance of the matter.

  • Set out to organize and make readily available commonly needed information in a self-service manner, if possible. This could be as complex as a self-service, information-rich website, or as simple as setting aside two drawers of a file cabinet for easily accessible reference books, and letting staff know these resources now exist. This frees-up your time and the time of others who normally have to access common information again and again.

  • Template communications you consider particularly well-written to use repeatedly, such as e-mail replies to job seekers or a recurrent issue. Then, the next time you need to reply to a common query, simply open the template file and modify it as needed.


In the News

McTriage: Hospitals use drive-thrus for swine flu, AP News, September 2009.

Nurses rely on mobile technology to be more efficient, HealthCareITNews, September, 2009.

No more mandatory overtime for nurses, The Houston Chronicle, September, 2009.

No waiting - A simple prescription that could dramatically improve hospitals - and American health care, Boston.com, August, 2009.

The Deadly Cost of Swooping In to Save a Life, The Washington Post, August, 2009 (good article on medical helicopter safety).

More than half of ER nurses have been assaulted on job, USA Today, August, 2009.

Number of retail clinics shrinking; growth slows as partnerships sought with hospitals, American Medical Association, July, 2009.


Quote of the Month

The right word may be effective, but no word was ever as effective as a rightly timed pause.
- Mark Twain


New Articles/Abstracts

Brief summary of recent new articles and abstracts from http://www.PetrackConsulting.com/articles.html

Travers, D.A., Waller, A.E., Katznelson J. et al.
Reliability and validity of the emergency severity index for pediatric triage.
Acad Emerg Med. 2009 Sept;16:843-849.

The Emergency Severity Index (ESI) triage scoring system is being increasingly used in emergency departments, but its use in the pediatric population has not been well studied. These authors assessed the reliability and validity of ESI for pediatric triage at 5 sites. Inconsistencies in triage were noted for the most acute and least acute patients, as well as those less than 1 year of age, as well as those with medical (vs trauma) chief complaints. Nurses from dedicated pediatric EDs were 31% less likely to undertriage patients than nurses in general EDs. They conclude that reliability of ESI for pediatric triage is moderate, with several areas in which nurses have difficulty triaging pediatric patients consistently.


Herring, A., Wilper, A., Himmelstein, D. U. et al.
Increasing length of stay among adult visits to U.S. Emergency departments, 2001-2005.
Acad Emerg Med. 2009 Jul;16:609-616.

This study documents what many who practice emergency care already perceive, that length of stay (LOS) is increasing. This was a retrospective study of the NHAMCS database, from 2001-2005. Median LOS increased 3.5% per year, from 132 minutes in 2001 to 154 minutes in 2005. For critically ill patients, which require significantly more resources to manage, LOS increased 7.0% per year, from 185 minutes to 254 minutes. ED LOS was persistently longer for African-American and Hispanic patients, and did not improve over this period.


Carr, B.G., Branas C.C., Metlay J.P., et al.
Access to Emergency Care in the United States.
Ann Emerg Med. 2009 Aug;54:261-269.

For optimal care, rapid access to emergency services is essential. The National Emergency Department Inventories-USA was used to identify location, volume and teaching status of EDs in the US. Overall, 71% of the US population has access to an ED within 30 minutes, and 98% has access within 60 minutes.



Upcoming Meetings

October 5-8, 2009, American College of Emergency Physicians Scientific Assembly, Boston, MA
Conference Information

October 7-10, 2009, Emergency Nurses Association, National Convention, Baltimore, MD
Conference Information

October 17-20, 2009, American Academy of Pediatrics, National Conference, Washington, DC
Conference Information

October 23-24, 2009, Urgent Care Association of America, Fall Conference, Dallas, TX
Conference Information


About Our Organization

Created in 2003, Petrack Consulting is dedicated to helping physician and hospital leadership bring excellence to emergency services. We work collaboratively to fully understand our client's needs, and then address programmatic initiatives with measurable outcomes. Our unique background in emergency medicine, administrative medicine, and organization development allows us to create uniquely effective solutions for enhancing emergency services.

Website: http://www.PetrackConsulting.com
Email: epetrack@PetrackConsulting.com


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