PetrackConsulting.com

May 2006
Volume 4, Issue 3



Consultant's Corner
Feature Article
Quote of the Month
New Articles / Abstracts
In the News
Upcoming Meetings


Special Conference:

Dr. Petrack will be speaking at the 2nd International Multidisciplinary Conference on Pediatric Procedural Sedation, to be held May 31- June 1, 2006 in Columbus, OH (see the Upcoming Meetings section for details).

His topic will be "The Integration of Non-pharmacologic Techniques and Pharmacologic Approaches to Painful or Anxiety Provoking Procedures in Children."


For free articles, abstracts, Emergency Care Briefs, and more, visit our Resource Center at PetrackConsulting.com...

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Consultant's Corner

On Coffee and Assumptions

by Emory Petrack, MD, FAAP, FACEP

I like strong coffee. So does my wife. Between us, we do our part to keep Starbucks in business.

Recently, I went to our local Starbucks, and ordered my usual: 4 shots over ice. I like a good, strong iced coffee, to which I add about as much half and half as I would to a regular cup of coffee.

As the barista was making my drink, the young man behind the counter asked if I added milk. I figured that he didn't get many orders for 4 shots over ice, and was interested in how I drank it. I told him that I did indeed add some milk, to which he replied, "I'll need to charge you for that milk."

I was really taken aback. A rather heated conversation ensued, in which he informed me that his district manager was insisting that they charge for milk for "drinks like mine." Eventually, I realized that he was referring to customers who ordered some espresso, and then poured a glassful of milk on it to make an iced latte, thus avoiding a charge for this more expensive drink.

I'm a good customer of Starbucks, and I was not happy. He had made an assumption- an erroneous assumption- about what I had ordered. How often do we make assumptions about people or situations in our departments- circumstances that might involve patients, family members, or even staff?

One late night in the ER, I overheard a resident reprimanding a parent for improper administration of Amoxicillin. This mother had returned with her three year old's ear more painfully infected than it had been four days earlier, when she began the prescribed amoxicillin. It turned out she had been putting the antibiotic into the child's external ear canal.

After talking with this family, I concluded that if no one had explicitly instructed the medicine be given by mouth, and the mother had never before treated an ear infection, it was perfectly logical for her to conclude the medicine went into the child's ear. A failure to communicate is the fault of the one making an assumption; in this case, the prescribing doctor, who assumed this parent would know the correct route of administration.

At times, it can be very challenging to not make assumptions. That said, I find it's most definitely a goal worth pursuing.


Feature Article

Solve Problems or Innovate?

You don't need me to tell you that emergency departments and urgent care facilities are not easy to run. There seem to be constant fires that require copious amounts of time, energy and sweat to extinguish. And just as you're able to come up for a bit of air, to find some space to think about the larger, important directions you might want to consider, another complaint comes in. Or there's a problem with another staff member.

If you allow yourself to be buried with problems, you will never enjoy one of the important perks that comes with leadership: creating…. innovating. If we are constantly sucked into the never ending demands of fixing problems, there is no time left for improving things. What percentage of your time do you spend putting out fires instead of creating improvements? Here are some ideas to help better your situation:

  • When possible, delegate fixing problems to others in the department who might be able to help.

  • Block out some chunks of time on your calendar for innovation and creation. Unless your boss is demanding your attention during this block, consider it sacrosanct time. Start with a 2 hour block of time every other week, and see what you come up with.

  • Start regular "brainstorming" sessions with your staff, where the goal is to step back and look at improvement and innovation in the department (this will energize not only you, but the whole department). Even though there may be obvious barriers to some ideas, other thoughts will emerge that can be implemented.

  • Take a mental health day. It can be productive for both you and the department!


In the News

GW Emergency Physicians Making House Calls, Yahoo News, April 2006.

Percentage of Uninsured Americans Rising, Yahoo News, April 2006.

U.S. Hospital Medical Errors Keep Rising: Report, MedicineNet.com, April 2006.


Quote of the Month

"Never be afraid to try something new. Remember that a lone amateur built the Ark. A large group of professionals built the Titanic."
- Dave Barry, Nationally Syndicated Columnist


New Articles/Abstracts

Brief summary of recent new articles and abstracts from http://www.PetrackConsulting.com/articles.html

Hunt KA, Weber EJ, Showstack JA et al.
Characteristics of frequent users of emergency departments. Ann Emerg Med, in press, published online March 30, 2006.

These authors, using data from a 2000-2001 national survey, defined frequent ED visits as 4 or more visits. Of 45.2 million adult ED visits, 8% had frequent visits, accounting for 28% of total adult visits. Most frequent users had health insurance (84%) and 81% had a usual source of healthcare. They found that while the majority of adult frequent ED visitors had insurance and a usual source of care, they were more likely to be in poor health. This is a study well worth taking a look at.


Sinha M, Christopher NC, Fenn R et al.
Evaluation of nonpharmacologic methods of pain and anxiety management for laceration repair in the pediatric emergency department. Pediatrics. 2006 April;117:1162-1168.

This is the first controlled study to evaluate the effect of distraction techniques on children requiring laceration repair. While there are some limitations to this study, the authors found that distraction techniques reduced self-reported anxiety (but not pain) in older children and lowered parental perception of pain distress in younger children. It appears that the non pharmacologic techniques offered by child-life specialists and nurses may have an important role in this setting.


Yarris LM, Moreno R, Schmidt TA et al.
Reasons why patients choose an ambulance and willingness to consider alternatives. Acad Emerg Med. 2006 April;13:401-405.

Everyone who works in the emergency department has experienced patients arriving by ambulance with minor complaints. These researchers surveyed 315 patients transported by ambulance; exclusion criteria included medically unstable patients or those with significant trauma. They found that nearly 80% of patients were willing to consider at least one alternative method of transportation, such as car or taxi. This study implies that alternative methods of transport may be widely acceptable, with improved utilization of ambulance resources.


Burt CW, McCaig LF, Valverde RH.
Analysis of ambulance transports and diversions among US emergency departments.Ann Emerg Med. 2006 April;47:317-326.

This study used data from the 2003 ED component of the National Hospital Ambulatory Medical Care Survey, providing information from 405 EDs on 40,253 visits. There were 16.2 million arrivals by ambulance nationally; 37% of these resulted in hospital admission. About 45% of EDs reported ambulance diversions at some point during the previous year, resulting in a total of about 500,000 diversions- 1 ambulance diversion per minute.


Upcoming Meetings

May 18-21, Society for Academic Emergency Medicine, Annual Meeting, San Francisco, CA
Conference Information

May 31- June 1, 2nd International Multidisciplinary Conference on Pediatric Procedural Sedation, sponsored by the Pediatric Sedation Research Consortium and Columbus Children's Hospital, Columbus, OH
Conference Information

Sept 13-17, Emergency Nurses Association, Annual Meeting, San Antonio, TX
Conference Information

Oct 15-18, American College of Emergency Physicians, Annual Scientific Assembly, New Orleans, LA
Conference Information


About Our Organization

Created in 2003, Petrack Consulting is dedicated to helping physician and hospital leadership bring excellence to emergency services. We work collaboratively to fully understand our client’s needs, and then address programmatic initiatives with measurable outcomes. Our unique background in emergency medicine, administrative medicine, and organization development allows us to create uniquely effective solutions for enhancing emergency services.

Website: http://www.PetrackConsulting.com
Email: epetrack@PetrackConsulting.com


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© 2006 Petrack Consulting, Inc. All rights reserved. Permission granted to excerpt or reprint with attribution.